We are on a mission to diversify the talent pipeline entering the marketing, media and advertising industries by encouraging young people to consider these dynamic industries as they make their career choices.
Our goal is to reach 100,000 young people aged between 14 and 18 from under-represented backgrounds with a simple message – this industry has a job for you.
In collaboration with the award-winning changemakers at Brixton Finishing School and with a network of leading organisations including Founders4Schools, we deliver career talks in person and online at schools and youth groups.
Our ADventure programme sees our diverse pool of supporters – all of whom work in the industry – go back to school or to a youth organisation, to deliver an inspiring and informative career talk highlighting the various roles within the industry, many of which do not require a degree.
“A student came to see me today and said how inspired she was by your talk and how she had never thought about advertising before but that it really sounded interesting and good for her skill set.”
“She wanted to make sure that if we do a trip to your offices, that I include her.”
“It’s what makes my job worthwhile”